nsanatural.blogg.se - Small business email marketing software

It means, the platform sudden collapse won’t take your list down, if anything.

You collect your email list yourself, and you are not tied to the decisions of other businesses like social media platforms (like those who are trying to expand their businesses using only social media channels). According to HubSpot, 73% of millennials want to receive promotional content through this means of communication. No wonder, social media platforms ask for a valid email address to sign you up and send you notifications about likes and shares using this channel, which makes emails almost omnipresent, with no geographical or age distinction. It’s becoming an even more powerful marketing tool, with people having separate messages for work, private communication, newsletters and deals, etc. Email allows you to reach almost everyone.Here are 6 reasons why email marketing is a must for a small business:

When a company tailors its messages to offer the customers things that are relevant to them, it can influence consumer behaviour both directly (by a click on an email link) and indirectly (by consideration of the brand). When you opt for triggered scenario-based emails, your subscribers inevitably get what they are interested in, which is crucial for converting prospects into sales.

Increasing click-through rate, thus, conversion.

And what business doesn’t want to get feedback to analyze? So, they are more likely to tell you what they think about the product they purchased or the service they were rendered. With personalised emails, your recipients are more closely engaged with your brand.

Encouraging communication and increasing customer retention.

You are not a stranger anymore, you are someone who cares and keeps in touch with them. Being one of the oldest and yet one of the most powerful marketing tools, email marketing is great for:īeginning with your first welcome email and on, successful email marketing is about building strong relationships with a customer and nurturing trust on their part.